TY  - BOOK
AU  - Ryan,Damian
AU  - Jones,Calvin
TI  - Understanding Digital Marketing: marketing strategies for engaging the digital generation 
SN  - 9780749456856
AV  - HF5415.1265 .R93 2009
U1  - 658.800285 RYU 
PY  - 2009///
CY  - New Delhi, London
PB  - Kogan Page
KW  - Internet marketing
KW  - Social media
KW  - Strategic planning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [269]-271) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034688-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034688-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2008034688-d.html
ER  -