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New Product Development : from concept to marketplace /

Fuller, Gordon W.

New Product Development : from concept to marketplace / Gordon W. Fuller - New York : CRC Press ; c2011. - xix, 487 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781439818640

Subjects--Topical Terms:
Food industry and trade--Quality control.
Food--Sensory evaluation.

Dewey Class. No.: 664.07 / FUN

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