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Marketing Research:

Malhotra, Naresh K.

Marketing Research: an applied orientation by Naresh K. Malhotra and Satyabhushan Dash - 6th Ed. - Delhi India Pearson 2011 - xxviii, 948 p. : ill. ; 25 cm.

Include index and bibliography

ISBN: 9788131731819

Subjects--Topical Terms:
Marketing Research

Dewey Class. No.: 658.83 MAM

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