000 | 00800cam a22002414a 4500 | ||
---|---|---|---|
001 | b004799 | ||
005 | 20151221165421.0 | ||
008 | 151221s2006 enka b 001 0 eng | ||
010 | _a 2007274094 | ||
020 | _a9780195676969 (pbk.) | ||
020 | _a0195676963 (pbk.) | ||
040 |
_aDLC _cDLC _dDLC _dBD-ChVAS |
||
050 | 0 | 0 |
_aHF5415.2 _b.E26 2006 |
082 | 0 | 0 | _a658.83 EAM |
100 | 1 | _aEaswaran, Sunanda. | |
245 | 1 | 0 |
_aMarketing research : _bconcepts, practices, and cases / _cSunanda Easwaran, Sharmila J. Singh. |
260 |
_aOxford ; _aNew York : _bOxford University Press, _c2006. |
||
300 |
_ax, 605 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
650 | 0 |
_aMarketing research _vCase studies. |
|
700 | 1 | _aSingh, Sharmila J. | |
999 |
_c2116 _d2116 |