000 00800cam a22002414a 4500
001 b004799
005 20151221165421.0
008 151221s2006 enka b 001 0 eng
010 _a 2007274094
020 _a9780195676969 (pbk.)
020 _a0195676963 (pbk.)
040 _aDLC
_cDLC
_dDLC
_dBD-ChVAS
050 0 0 _aHF5415.2
_b.E26 2006
082 0 0 _a658.83 EAM
100 1 _aEaswaran, Sunanda.
245 1 0 _aMarketing research :
_bconcepts, practices, and cases /
_cSunanda Easwaran, Sharmila J. Singh.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2006.
300 _ax, 605 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
650 0 _aMarketing research
_vCase studies.
700 1 _aSingh, Sharmila J.
999 _c2116
_d2116